Case Study

An example of SEO improvements made to a bariatric and upper GI surgery website, focused on structure, procedure-based content and search visibility.

The Problem

The website grouped multiple procedures and conditions into single pages, limiting visibility for specific patient searches.

Important treatments such as gastric sleeve, gastric bypass and gallbladder surgery were not clearly structured or targeted individually, reducing their ability to rank in search results.

The Approach

The website was restructured to better align with how patients search for procedures and conditions.

Dedicated pages were created for key treatments, supported by improved internal linking and clearer page structure. Content was refined to better match search intent, and the Google Business Profile was optimised to support local visibility.

The Result

Improved visibility for key procedure-based searches, with stronger alignment between website content and patient search behaviour.

The website is now better positioned to rank for high-intent searches related to bariatric and upper GI procedures.